Book : The Jericho Principle: How Companies Use Strategic Collaboration to Find New Sources of Value
Understanding the opportunities and dangers of innovation through inter company collaboration
The Jericho Principle identifies key trends and patterns in the increasing use of collaboration by corporations and creates a strategic and operational framework for answering key questions about the why and how of using collaboration to rapidly create innovation in uncertain times. Two business and technology strategists from Bearing Point Consulting, formerly KPMG, provide models and diagnostics that break down the various collaborative models in the marketplace, to give managers the tools and understanding they need to quickly and effectively launch the strategic partnerships and alliances that will drive innovation and value creation. Using case studies, client stories, and research, the authors offer the reader a clear view of the promise and peril of collaboration, revealing what works and what doesn’t.
Ralph Welborn (Westwood, MA), Senior Vice President, and Vincent Kasten (Fanwood, NJ), Managing Director, are senior business and technology strategists with Bearing Point Consulting, one of the world’s leading management consulting and systems integration companies.
From the Inside Flap
In the Old Testament, Joshua blew his trumpet and the walls of Jericho came tumbling down. In the business world, competitive uncertainty is the trumpet that breaks down your company walls. Collaboration–within your company, with partners, with competitors–gives you the power to embrace competitive uncertainty, and to create the innovation you need to exploit its opportunities. But how? Collaboration opens new possibilities, but also exposes your business to new risks. Whether and how you should employ collaboration are difficult questions. How do you exploit collaboration? How do you know which type is relevant and effective for you? When do you enter and exit a collaborative venture? How do you ensure that you do not suffer the same fate as Jericho?
No matter what you call it–strategic partnership, key alliance, business-to-business connectivity, supply-chain integration, co-opetition, or preferred provider status–collaboration is fundamentally about aligning your activities and processes with those of other organizations to create shared value and manage shared risk. Within this simple concept lies deep operational complexity. In The Jericho Principle, top business and technology strategists explore the complexity and provide models, maps, and tools for using collaboration to help managers, executives, and consultants understand the patterns, explore the options, and exploit the opportunities for effective collaboration.
Ralph Welborn and Vince Kasten provide proven frameworks and pragmatic steps to help you determine when, where, and why a collaborative venture makes sense. They help you understand and implement different forms of collaboration using frameworks, case studies, examples, and recommendations to provide a clear view of the promise and the peril. The strategies they present have been tested and proven with clients across the world in industries from telecommunications to financial services. You will understand how to make collaboration work for your company.
Strategically, businesses need to embrace the challenges of competitive uncertainty in order to exploit its opportunities. Collaborative ventures can drive the innovation that allows you to respond with alacrity to fast-moving business opportunities, keeping you ahead of your competition. The ability to efficiently and productively collaborate is becoming a competitive necessity, and collaborative skills have become a crucial core competency. By identifying collaborative competitive dynamics, patterns of behaviors, and emerging best practices, The Jericho Principle helps you to understand and act on collaborative options for your fast-moving business opportunities. You’ll finish the book armed with an understanding of emerging collaborative models and their organizational implications, and also with pragmatic knowledge and tools for making them real and effective.