The New Reality of Wall Street : An Investor’s Survival Guide to Triple Waterfalls and Other Stock Market Perils


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Donald Coxe

Book : The New Reality of Wall Street : An Investor’s Survival Guide to Triple Waterfalls and Other Stock Market Perils

Coxe describes the spectacular rise and fall of technology and telecom stocks as a “Triple Waterfall,” a technical analyst’s term for a classic boom-and-bust event. In events like these, vast amounts of wealth change hands from investors to those who profit from the bubble, in this case the upper management of dot-coms and the like who cashed in big at the top by selling stock and exercising stock options. According to Coxe, “Triple Waterfalls aren’t mere bubbles, they are financial pandemics that take not months, not years, but decades to run their course.” His analyses place investors in the 10- to 12-year “final long-term collapse phase,” a treacherous climate most today have never experienced, so few have a clue as how to survive, much less profit in these times. After a reasonable discussion of economic theory, Coxe lays out an investment survival strategy for this environment that includes a consistent approach of diversification and maintenance of an acceptable, if not spectacular, rate of return. David Siegfried

From the Inside Flap


Proven Strategies for Investing Wisely–and Successfully–in Today’s Precarious “Triple Waterfall” Environment

“A lively, provocative, and comprehensive economic critique and analysis of investment intended for perilous periods and likely to be of enduring value.”–Lawrence A. Cunningham, Author and Professor, Boston College

“Tracing the history of investment from the South Sea Bubble to America’s bubble economy of the 1990s, Don Coxe has provided an excellent survival guide for understanding the financial markets of the 21st century.”–David Hale, Global Economist, Hale Advisors LLC

“This is a clever, witty, and interesting book. It could only have been written by a historian/philosopher with years of investing experience. There are valuable insights and lessons here that are historically, philosophically, economically, and financially based. This book sets a framework necessary for anyone investing in the 21st century.”–Robert C. Klemkowsky, Chairperson, Finance Department, Fred T. Greene Professor of Finance, Kelley School of Business, Indiana University

Today’s investment landscape is littered with the carcasses of portfolios ravaged by the market’s recent Triple Waterfall collapse. Scattered throughout this wreckage, however, are numerous opportunities for investors to garner market-beating returns–but only if they know where to look.

The New Reality of Wall Street provides specific techniques investors can use to uncover solid investments and rebuild their investment portfolios. Filled with useful and rational insights into the often irrational behavior of investors and markets, this timely book features

* In-depth analysis of how long the current Triple Waterfall environment should last–and what investors can do to weather the storm
* Strategies for seeing warning signs of–and sidestepping–the potential price dangers of deflation
* Investment alternatives to hedge against equity portfolio risks
* Insights into the unique risks a bear market holds for the dollar

Say the words “Triple Waterfall,” and seasoned market vets will smile knowingly. The New Reality of Wall Street details how millions of investors both small and large ignored the obvious dangers and were sucked into the market’s downward spiral–and provides a step-by-step program for both recovering from the recent deluge and prospering in the new investment environment.

“The four most dangerous words in investing are ‘It’s different this time.’”–Sir John Templeton

1929 … 1973 … 2001 … market veterans have experienced devastating Triple Waterfall markets before. And, as hindsight always reveals, the right moves taken at the right times can help investors turn Triple Waterfall from a financial catastrophe into a once-in-a-lifetime golden opportunity. (Templeton, for example, emerged from retirement to short what he felt were overvalued dot-com stocks–and reportedly reaped $90 million for his charitable foundation.)

The New Reality of Wall Street tells investors where to look, and what to look for, to both lock in profits and protect against risks in today’s seemingly chaotic, Triple Waterfall markets. Donald Coxe, one of today’s most successful and influential institutional investing practitioners, applies the lessons of history to the current boom-and-bust market environment. His battle-hardened findings and insights will show you how to

* Understand and profit from the Triple Waterfall phenomenon
* Forecast which direction inflation will turn…and when…and why
* Look beyond U.S. borders to uncover investment opportunities overseas

“Those who do not learn from history are destined to repeat it.”–Santayana

From the well-documented crash of 1929 through today’s surprisingly parallel Nasdaq debacle, The New Reality of Wall Street provides a fascinating and exhaustively researched look at how to spot the initial stages of a collapsing market and where to look for solid opportunities in the ensuing ruins. Donald Coxe’s entertaining and anecdotal writing breathes life into the often-dry world of market analysis and features lessons for skillful investing today, tomorrow, and well into the ensuing decades.

Whether you won or lost in the dot-com debacle, there is money to be made today. Let The New Reality of Wall Street show you how to weather the current rollercoaster markets, reveal where to look for today’s most profitable stocks and opportunities, and prepare you for when–not if, but when–the next Triple Waterfall arrives to soak a new generation of unsuspecting investors.


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